The Weeknd reveals new album title in latest teaser

Who is ready for the Weeknd?
On Wednesday, the massively popular singer-songwriter revealed that his sixth studio LP will be titled “Hurry Up Tomorrow.” In a short teaser shared on social media, the singer, whose real name is Abel Tesfaye, described the project as the conclusion of an album trilogy that includes 2020’s “After Hours” and 2022’s “Dawn FM.”
And though there is no release date yet for the album, it’s worth noting that “Dawn FM” arrived less than a week after its title was revealed in a similar fashion in January 2022.
“This album represents the creative apex of the project,” reads a trailer Tesfaye shared on X and Instagram, “serving as the third and final chapter crafted with existential and self-referential themes as seen with the latest visionary teasers that have set fans ablaze with anticipation for this concluding installment (sic).”
Born in Toronto and raised in Scarborough, the Weeknd first appeared in 2011 with the release of the “House of Balloons” trilogy. The three mixtapes — marked by dark themes and sparse production, and carried by Tesfaye’s menacing charisma — were universally acclaimed, helping put Toronto R&B on the map and altering the trajectory of the genre for years to come.
Since then, the Weeknd has slowly drifted toward the centre, working with mainstream hitmakers like Max Martin, Frank Dukes and Daft Punk to establish himself as one of the biggest names in popular music.
And though his decision to embrace a more radio-friendly approach to songwriting has alienated many early fans, the Weeknd occasionally returns to the gritty sounds and esthetics of his early work, exploring similar themes of toxic love and drug use.
The Weeknd further reinvented his sound on his fourth studio album, “After Hours,” merging his signature style with retro elements of new wave and dream pop. The album, which dropped in March 2020, was a major success, topping the Billboard 200 for four weeks and going double platinum.
The megahit “Blinding Lights” entered the Billboard Hot 100 on Nov. 29, 2019 and stayed there until Sept. 11, 2021 — that’s 90 weeks, more than any song in the chart’s history. The track also inspired three official remixes and a TikTok challenge.
With the concept album “Dawn FM,” the Weeknd took yet another left turn, dipping his toes into Japanese city pop on songs like “Out of Time,” and new wave on the song “Less Than Zero.”
Last year, the Weeknd starred in the HBO series “The Idol,” which Sarah Laing described in the Star as ”the most degrading show on TV.”